Dull food is a crime.
Our campaign’s goal is for our audiences to witness the culinary crime spree unlike any other. Bland-tasting, boring, and dull foods are terrorizing the world of flavor. The advertisement campaigns lets our audiences know that justice to these culinary criminals will be served (on the plate) - with a spicy twist!
Magazine Print
Targeted to be placed in a popular culinary magazine, this magazine print would be able to catch the attention of readers with the bold visuals of the “blood” Sriracha sauce splatter, especially the foodies who seek a fresh perspective of flavor and presentation!
Outdoor Billboard
Crimes against flavor will not go unnoticed, especially when put on a 14x48in billboard! This outdoor billboard will attract the attention of anyone on the road with a rumbling stomach.
Bus Stop Poster
Hungry commuters won’t be able to turn away from this digital bus stop poster as they wait for their next bus to bring them back home to a satisfying meal after a day’s work!
Social Media
Everyone’s scrolling through their phones for long periods of time, but how long are they able to last after a mouthwatering post? Surely after consuming a lot of digital information, audiences will be hungry for more after they feast their eyes on this advertisement.
Collaborator: Michael Krauter